tag line

or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition:

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

tag line

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement
2. another name for punch line

Word History and Origins

Origin of tag line¹

First recorded in 1935–40

Example Sentences

On October 16, photos surfaced with the tag-line “I found Banksy.”

From The Daily Beast

One commercial shows her with Tripp and uses the tag line, "I never thought I would be a statistic."

From The Daily Beast

He spoke the mad kings mad tag-line and got himself off the stage.

From Project Gutenberg